Song Broadside: Cool by Daniel Caesar

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Song Broadside: Cool by Daniel Caesar 〰️

Project Overview

The objective of this assignment was to explore how typography can elevate a song’s meaning to allow the viewer to experience the semantics of what it exudes, by exploring both print and digital final deliverables.

This message of this song in short is to ground yourself where you are, stay calm, and keep your calm. Understanding that sometimes in life you aren’t able to go to others, and that you need to be able to rely on yourself.

Preliminary Ideation + Sketches

Typography

Archer Pro:

  • Regular

  • Italic

  • Bold

Helvetica:

  • Regular

  • Light

  • Italic

  • Bold

The typography in this project consists of two fonts, Helvetica, and Archer Pro. For the image based prints I incorporated Archer Pro, whereas the digital versions were Helvetica

Color Exploration

While trying out different color palettes I knew that I wanted inspiration from nature, and its beautiful bright colors.

Digital Layouts

Physical Layouts

Mockups