Song Broadside: Cool by Daniel Caesar
〰️
Song Broadside: Cool by Daniel Caesar 〰️
Project Overview
The objective of this assignment was to explore how typography can elevate a song’s meaning to allow the viewer to experience the semantics of what it exudes, by exploring both print and digital final deliverables.
This message of this song in short is to ground yourself where you are, stay calm, and keep your calm. Understanding that sometimes in life you aren’t able to go to others, and that you need to be able to rely on yourself.
Preliminary Ideation + Sketches
Typography
Archer Pro:
Regular
Italic
Bold
Helvetica:
Regular
Light
Italic
Bold
The typography in this project consists of two fonts, Helvetica, and Archer Pro. For the image based prints I incorporated Archer Pro, whereas the digital versions were Helvetica
Color Exploration
While trying out different color palettes I knew that I wanted inspiration from nature, and its beautiful bright colors.
Digital Layouts
Physical Layouts



